How To Grow Your Business Through Video Marketing?

I don’t have to tell you how hot videos are, YouTube is one of the bigger traffic sites on the internet, it’s not doubt that it’s a powerful medium. Google paid over a billion dollars for Youtube, because they knew that was where the people were moving to online. They know what they are doing, so it’s a good chance to follow in their steps.

Video marketing is the future of marketing.

How do you make videos? They could be as simple as you speaking on a webcam, explaining something. You could create a slideshow with something like powerpoint and turn it into a video. You could do something in between.

While it’s not for everyone and might be out of many people’s comfort zones, the best way to build trust with potential customers and buyers is to show your face and let them hear your voice. They will feel more comfortable when they see you are a real person. People like seeing the real YOU. So, just go ahead, record a video and share the story with your audience.

Are you that shy type of person or introvert or has some inhibition? No problem, join an FB group that allows you to do life and start doing it. The biggest problem lies in starting something. I myself started doing lives in such a group. I even had a friend during my first live that helped me reduce my fear of facing the camera. Every journey starts with the first step. You can even record a live and send it to your sibling or partner or friend or family member and get feedback. Repeat it daily so that you improve on video content creation.

Video is not only about selling your product or service; it’s about emotionally and effectively connecting with potential prospects, communicating with your customers, and building relationships with your fans. As they say a picture’s worth a thousand words, a video is worth a least a million words. So that’s a great medium to share your story, what you do, what you plan, how you do it, etc. Consistently engage with your audience. Video content combines both interactivity and authenticity. It’s fast and easy to consume. On social media, users engage with videos more than any other content format. On Facebook, videos reach an average of 135% more people than just photos.

Also Read: 5 Mindset Hacks That Will Transform Your Business

If you sell any product or service, create a video explaining that product or service, demonstrating that product, how it solves a pain point, how it relieves your customer’s challenge,… Consumers are 72% more likely to purchase a product after watching a video. Video tutorials, reviews, and ads are the primary source of information for them, and if you can leverage these channels at all different stages of the buyer’s journey, you can lead them towards a purchase. Video content gives you a chance to convey the message in a more engaging manner, appeals emotionally to your prospects. Moreover, you let your customers know that you’re human too, excited about what you are doing, and most importantly, enthusiastic about helping them. Marketing emails when sent out with a subject line having the word “video” increase the clickthrough rate up to 300%.

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Studies show that using the word ‘video’ in your blog title can help increase the number of people who click on it to read. Adding video content to your web page significantly increases its search engine ranking and is more effective than keyword-rich pages. Optimized YouTube videos rank higher on Google search results. The good news is that the quality is not the priority right now. You don’t need fancy videos shot on professional cameras. There needs to be information that is relatable to the viewer. In fact, behind the scenes, making of, tutorials, and how-to videos all make for interesting pieces to consume.

The video marketing scene is still new, but it’s no longer uncommon. Don’t be scared to stand out and create unique content. Enthusiasm and happiness are infectious, so harness that passion that you have for your business and show it to the people. With the decrease in costs of video production, you can produce video campaigns for different buyer personas that can be targeted at them depending upon their profession, position, gender, interests, and the problems they are looking to solve. The more specific your target, the better conversion results you are bound to get.

There are so many benefits of using video in your content strategy. If you are not using it properly, you are literally leaving money on the table. So what’s holding you back? Get rolling and churn out as much video content as you can!

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