You’ve started a coaching or consulting business and now it’s time to start promoting it.
Chances are, you’ve already done some, if not all, of these marketing tasks. But you know there is always more you can do. In this article, I want to offer a few ideas to help take your content marketing, social media and promotion strategies to the next level.
Your business needs to be promoted not just in your first few weeks and months, but continuously over the life of your business. The first thing potential client will see when they search for you is your website and social media accounts. If those platforms are stagnant, information-less or have links that go into a dead link, it’s unlikely the person would trust you to help them with their brand or business. As a new coach or consultant, you don’t have the income or reputation yet to rely on quality content and networking referrals.
Instead of waiting around and hoping potential clients will find you on their own, actively look to make connections that can benefit you. It truly is the best way to begin your new coaching business, as it allows you the opportunity to find more clients from the get-go. Plus, the sooner you start building relationships with others in your niche, the sooner you’ll feel like part of a community—the perfect environment for word-of-mouth advertising.
In the beginning, you can do a lot yourself to make your business grow, but how you show up and approach people will determine whether or not you’ll get clients. In terms of achieving the results you want, mindset is key. Treat your new business as an infant, but also someone with a real-life mission to fulfill, who deserves care and nourishment.
The Best Ways to Get Clients For Your Coaching Business are:
- To talk to people daily about your business
- Listen and be helpful in groups or forums
- Create content that people are searching for
- Collaborate with people
- Make your products serve a purpose
Stop relying on your website content and opt-in form as your primary source of leads. No matter what content creation, software, templates and training programs you have to get clients, you’ve got to take action and do the hard work.
The right way to promote starts here. With you. Success is not a numbers game, it’s a quality game. In the long run, you want to be helping people rather than feeding your ego from a flood of people begging you for more help.
- Talk to people daily about your business
As a coach, finding clients is one of your most important responsibilities. It doesn’t matter how many Facebook friends you have or how many Twitter followers you have; if you don’t have clients, you’re not earning any money. But there are lots of ways to find new clients, and the more methods you use each day or week, the better your chances of finding the clients you want.
Reach out to as many people as you can using every possible platform – Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Emails, Phone conversations, Meetups, Zoom calls, Messenger, etc and start conversations.
The more you let people know about what you do and that you have a coaching business the easier it will be to get clients. The one thing I would stress is that you need to do something different. The market is already over-saturated. If you keep doing the same things everyone else is doing then how will anyone notice you? The more attention you get, the better off you’ll be.
As you start conversations, try to know about them and talk about what you do. Give value to them, solve their problems, give useful feedback, see if they have a requirement for your service or product, talk (I said talk, not sell) about your offer and then ask for referrals.
One might say, “What if I really don’t like to talk to people?” That’s where blogs, social media, and more come in. If you don’t want to do it in person then write about it on your blog and share it out there on places like social media. Finding the best ways to promote your business is going to be up to you. But be sure that you make the time. You absolutely need to put in a lot of effort if you want this thing to work out for you.
Do not put yourself in a position where you have to defend your time. A pipeline is easy to build once you make the right habits. Just think ahead and plan accordingly. Once you start filling up your pipeline, you will love it!
The best prospecting strategy is the one that works for you. As long as you’re working on it consistently, you’re making progress. Do what you can to maximize your time and increase your chances of success. After spending 11 hours a day prospecting, I had cold emailed over 500 people and gotten 20 responses back. Spend some time every day for this and block all distractions.
Most people who are not excited about their own product will fail at selling it. You’re probably thinking “well, that’s obvious”. But do you really believe it? If someone doesn’t believe in what they’re saying, how do you expect the prospect to believe it?
2. Listen and be helpful in groups or forums
The first step in successful marketing is to know what you want out of your business, and this will help you figure out how to promote your business. Many people simply set up a website and call it a day, but if you want to stand out from the crowd and grow your business, there are going to be some things that you have to go beyond just having a website. This article offers some great ideas for promoting your business from the very beginning.
Listen to what people are asking and searching on groups on Facebook and LinkedIn and forums like Reddit, Quora, etc. Provide value by answering questions, giving advice, and offering help in these places.
Join a community of Indian Entrepreneurs here.
3. Create content that people are searching for
So marketing isn’t all about automation and chasing money. Sometimes it takes direct effort like this article describes—the whole point is that you know how to market yourself, and how to deal with clients once they do arrive.
Clients are important, but if you don’t have a healthy business that can run without new clients every month, then you’re not going to be in business very long. But that shouldn’t stop you from being willing to try new things—after all, out of every 100 attempts, one might work out just for you. Maybe it will be blogging or online advertising or joining forums. But until you try it, you won’t know. It’s up to you to take action.
The sooner you start taking action and understanding how to promote your business the better. The process of making money while doing what you love is not just a dream. It’s real, and can be done by smart people with the right marketing systems in place. Be sure to consult this article again later as it will help you take action in different categories to build a sustainable business. The quicker you get started, the sooner you’ll be living the life of your dreams without having to spend all day in an office job that makes you absolutely miserable.
We’re not saying that you should take shortcuts to results, but there’s a reason why people pay experts big bucks to curate the best possible coursework, lessons, and message. It will cause you stress and drain your energy. Lots of it. It’s a lot better to spend your energy creating what you know your audience needs from the start.
Creating content and doing social media takes time, so don’t be afraid to start small. Post once a day at first, then increase steadily until you’re posting 3-5 times per week. With these two priorities clear, you will save a lot of time in taking care of your business while also making sure that what you are doing is actually helping. This strategy can take longer to get to. But imagine how much you’ll learn from creating this content and how rewarding it will feel when your audience starts coming back to you for new recommendations, comments, and more.
Now, definitely don’t discount SEO right now. It’s still a valid way to get more visitors to your site, and there are still ways to find organic keywords that are good for SEO but won’t bring in lots of cheap traffic. And we won’t throw cold water on any further advertising efforts either; this is just a new tactic to add to your marketing toolbox, and you should use what works.
4. Collaborate with people
Collaborating with other businesses and business owners or consultants are a great way to get referrals for your business. A referral is a recommendation where you vouch for the quality of someone’s work, It’s always a give and take policy. So, you will have to offer them something back for what they do for you. Referrals lead to a higher chance of getting more business. The more referrals we get the better. If you are serious about the services you deliver, by establishing great relationships with your collaborative partners it’s easier to spread your message.
Related Post: Why Tie-up with Nano Influencers?
5. Make your products serve a purpose
Creating a brand with purpose can help you to connect with true fans who turn into customers. Brands with a purpose have more chance of success in the long run. Think about the things that you are passionate about in your day-to-day life. You might be a vegan, or care about using non-chemical products, or donate to charity, or work for rural women empowerment, or saving trees, or are eco-friendly. All of these are a great places to start if you are thinking of building your own purpose-driven brand. It needs to be something that you are passionate about and want to share with the world. Think about the values that you would love to see in your own products or business.
You have to work around a problem and it can turn into something special. Think about ways that you can make your customer feel special.
So, if you want to promote your business, start now. Start building a reputation, think of everything as part of your marketing plan, and try to enjoy the journey. Get excited about your business. You may not get clients right away, but if you demonstrate value and act like a pro, people will notice eventually.
The more time you can spend on each of these five areas, the better your chances will be of growing your business in a sustainable way. But remember, there’s no need to do them all at once. You don’t have to blitz the first category. Taking your time and choosing one area that you plan to work on before moving on to another is probably best. It might take a little longer than if you tried to accomplish all of them all at once, but it should keep you from feeling overwhelmed and burnt out. This advice applies equally well to anyone who runs their own business or is a freelancer.
Related Posts:
6 Of The Best Ways To Promote A Coaching Business Online
How To Get 10 New Coaching Clients In The Next 90 Days
10 Effective Ways to Get New Clients For Your Service Business
These are just some of the options listed here. But there are other options out there as well. The key is to promote yourself in whatever way that you find most effective, whether it’s through social media, a blog, or simply telling your friends and family. Your task is to find what works best for you and go with that. In the end, at least one of these tips will likely lead to sustainable growth and allow you to get more work done.
At this point, you should have a clear idea of the business model that makes sense for your bottom line. Whether you expand upon what you’re currently doing and keep it organic or create a more comprehensive business plan to guide your strategies. Either way, when it comes to growing your small business in the long run, planning and preparation are key.
Hopefully, this helps anyone who is currently getting ready to start their own business. Repetition will be key, and you’ll need to just go for it from the get-go. Don’t rest on the fact that you “just started,” focus on your product, improve it over time, and work hard towards your goals.
This article is only the beginning of your journey to learning how to actually market your business. It takes time, discipline, and action to learn most things in life, but it’s well worth it. You need to take action if you want to make anything happen. We hope these five steps will help get you started in the right direction. If you are consistent and follow this plan, you will get results. Maybe not tomorrow, maybe not next week, but you will see the results eventually. It’s just a matter of being consistent with your efforts and getting the word out.
There are a hundred different ways you can promote your business, and what worked for someone else might not always be the best approach for you. But if there’s one thing that’s universal in marketing, it’s this: be genuine and be creative. Too many people try to get ahead by doing something the same way everybody else does it just because “that’s how it’s done”. That leaves you in no man’s land where nobody knows about your business. That means nobody is going to buy from you. So figure out what works for your brand, and if it doesn’t work, don’t spend too much time on it. The internet is vast and there are a million other ways to connect with your audience.
There are no guarantees of financial success in this industry, nor any other. However, if you have the resources and drive to start a business, all you have to do is work hard enough to get there. And don’t be scared: all entrepreneurs fail multiple times before seeing success, it’s the nature of the work. But there’s no better feeling than watching your business grow and succeed, and that’s why you should try.
If you have a new business idea and want to vastly improve your odds of making some great money in the process… I invite you to check out my 5-Day Expertise To Profits Bootcamp.
You may also talk to Kavitha for 90 minutes on a Strategy Call and get clarity on marketing ideas that you can implement right away to get clients for your coaching or consulting business. Book your Strategy Call here.
FREE resource: The Quick-Start Guide to Building Your Online Business
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