Hello there, fellow baking queen! If you’re reading this, it’s most likely because:
- You know your baking is delicious. Your friends and family rave about it.
- You’re eager to sell your baked goods after some thought and encouragement!
- But you don’t know how to get more customers.
- Maybe, you don’t know where to find your customers.
Getting the word out about your Home Bakery Business is an ESSENTIAL step that every Home Bakery Owner must take! Isn’t it true that getting the word out and increasing your exposure is how you get clients for your home bakery business?
For some home bakers, this isn’t a big deal, and they move on with their plans for publicizing their home bakery. For other home bakers, telling people about their business is a source of anxiety and fear!
The most important thing you should know right away is that there is no magic formula that will fix everything and suddenly bring you hundreds or thousands of home bakery clients.
Just like how your best bake involves more than 5 ingredients, 10 steps for making, and 7+ step processes for decorating that beautiful and delicious creation, getting clients also involves a few ingredients, steps, planning, and practice.
If you want your home bakery to sell consistently every week, focus on LEARNING AND GROWING. The more you learn and grow as a person, the more your business will grow.
Here are 7 simple strategies to get more customers for your home bakery business:
- Set up a Google My Business profile. Google My Business (GMB) is a free tool to help your home bakery get found in local searches. People will most likely open their phones and search for local bakeries on Google when they want to find a great place to buy baked goods. As a result, you must have a positive Google presence. Include local SEO keywords in your GMB posts. Also, request that satisfied customers go online and leave you reviews and testimonials about their delectable treats and the excellent customer service they received while visiting your home bakery. This is a sure way to quickly attract new customers, and it doesn’t cost a paisa! Besides, having a GMB is a great way to get more clients for your home bakery business.
Related read: How to Verify Google My Business?
2. Network locally. Local networking opportunities include using the local farmers’ market, other local businesses, and local events where you can participate and sell your baked goods. Make use of the opportunity to provide free samples as well. These are excellent ways to introduce your product to the community by allowing them to sample what you have to offer. There are numerous business associations and entrepreneur communities that meet once a week or so to promote their brands. Take advantage of those opportunities. When I started my home bakery business, networking was the main source of getting clients.
Related Read: Understand Business Networking Before You Regret
- 3. Take advantage of social media. Social media is an effective marketing tool. It’s a chance to show off your work, tell people about yourself and your company, and interact with and respond to the community. Having a consistent, professional, and appealing presence on social media is a fantastic way to advertise and market your business in an affordable and approachable manner in this modern age. Social media comes free, but it costs your time. Posting photos of your baked goods, giveaways and special promotions, limited-time menu options, holiday specials, and personal information about your bakery are all ways to attract customers and keep your bakery at the forefront of your local communities.
Related Read: REVEALED: 3 Things Micro & Small Business Owners Must Know Before Advertising!
Also Read: How To Get The Most Out Of Your Instagram Marketing
- 4. Community Service. Participate in community events to get the word out about your baking business. Set up a booth at a local fair or family event and provide samples and displays of your previous baking projects. Offer to donate a gift certificate or baked goods for a community program’s silent auction or bake sale. To encourage repeat customers, include your baking company’s contact information with the donation. Distribute promotional materials at local school events, parades, and other public events. Create a personal bond with community members to increase your customer base by establishing a presence in the community.
- 5. Create Sales Funnel. Websites are not effective for getting sales. Only a small fraction of websites are getting consistent traffic. So, the conversions will be much smaller. If you want to get more traffic for your offers and get the high conversion for your offers, then have a sales funnel instead of a website. A sales funnels will act like your best salesperson 24/7. If you want to try using the sales funnel free for 30 days, then click here.
- 6. Create a referral program. Create a referral program for your current customers, particularly those who order cakes or other custom-baked items. Provide an incentive, such as a discount on a future order, for each new customer they refer to you. You may come up with offers like refer a friend and get 10% off! Determine the restrictions you want to impose on the referral program in order to make such discounts cost-effective.
Join Business Bustle Community to attend referral meetings with Indian entrepreneurs.
- 7. Open house. Now to encourage new customers to visit your bakery, host an open house event. Distribute open house fliers to the following people. Allow potential customers to try free samples of some of your specialty baked items. Display photos of cakes you’ve decorated for other occasions. Mix with the customers to establish a personal connection with them. Prepare pamphlets that explain your baking services and distribute them to walk-in customers for future reference. Keep your appointment book on hand in case someone wants to book your services.
BONUS TIP! Learn how to Set Yourself Apart from Your Competitors. It’s difficult to get people to notice your Home Bakery. Every day, there are more new home bakeries (and storefront bakeries) opening… More and more bakers around the world are realizing that they can actually bake for money – from the comfort of their own homes! And, while this is a wonderful thing, it brings with it a whole new set of challenges. How do you get people to notice your bakery when there are so many talented bakers? How do you get a client to choose you over the hundreds of other bakers?
The answer is simple: you need a CLEAR PLAN & STRATEGY to STAND OUT from your competition, my friend! Meanwhile, I’ve got a 90-day DIY course to help you figure out how to do it. We share more than 50 strategies to get more clients for your home bakery business.
DM to get the details of the 90-day DIY Cake Business Accelerator course. I’ll see you on the other side of the training to get more clients for your home bakery business!
Related: How to Start a Food Business From Home
Create Your Home Bakery Business Cards Using a FREE Tool.